Course Catalog

Marketing / Networking

Course #
Title
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MK-133

Social Networking Fundamentals

Course Description: Lean how the major social networks vary from a recruiting perspective including the five best ways to search each network (LinkedIn, Facebook, Twitter, Wink, Viadeo, Xing, etc.) for passive talent in almost any niche, plus geographic, keyword, title, location, industry, company, and group searches. Tips on how to contact those in your search results and who to friend/follow and why. Creative, powerful ways to dramatically grow your network in just a few minutes and attract the right people.

MK-363

LinkedIn: Advanced Networking and Branding

Course Description: Expanding your LinkedIn participation beyond searching to be an effective recruitment marketing platform, optimizing your profile to relevant prospects who are engaged for the right reasons; getting recommended, established and trusted.

MK-374

Attracting Candidates Via Blogging and Blog Marketing

Course Description: Learn to attract candidates via blogs and blogging and attract top passive talent. Tap into the talent within your organization to create a powerful employer brand through blogging, while using free sources of relevant content and functionality, and promoting job postings from your own ATS.

MK-424

Designing Compelling Job Postings

Course Description: Get your message to wireless users, including opt-in lists, and leverage skills ranging from mobile short-code setup to strategies for repurposing content to creating mobile-friendly website campaign landing pages. Increase persuasiveness and conversion quality of recruitment ad by over 30%.

MK-433

Social Media Strategies for Employment Branding and Social/Contextual Marketing

Course Description: Get strategic and practical advice on how to build branding and improve the overall perception of your organization as an employer among your target talent pools. Learn how to begin establishing a presence and branding on Twitter, Facebook and LinkedIn and maximize your employment brand's visibility.

MK-604

Developing Online Talent Communities

Course Description: Building custom talent communities, leveraging existing online talent communities on LinkedIn, Facebook and other destinations.

MK-614

Facebook: Advanced Recruitment Marketing

Course Description: Leverage all of the pipeline-boosting, networking, branding and job-and event-posting opportunities across Facebook discussion groups, networks and company pages; use free third-party Facebook applications to add value and tightly target social advertising.

MK-624

Twitter: Advanced Recruitment Marketing

Course Description: Learn free methods to take advantage of the hottest Web 2.0 tool, from how to set up an optimized account/profile to pushing tweets to dozens of micro blogs and social networks from one place, useful metrics, brand tracking, and more.

MK-634

Job Posting: Global Best Practices and Actionable Metrics

Course Description: Learn to apply metrics that matter to get the desired posting results in each channel. Maximize job board relationships, cut costs, optimize the international job posting process and address cultural issues.

MK-644

Branding HR Within Your Organization

Course Description: Geared to leaders of the talent function, VPs of HR and staffing directors, this session will show you how to market yourselves internally. You’ll get strategic and practical advice from a leading B2B marketing consultant to HR/recruiting-related companies and employers, as well as from JobMachine/Arbita ACES’s own chief cybersleuth.
KEY TAKEAWAYS:
* Learn how to market yourself internally as well as build a brand for your department across your organization
* We’ll teach how to use LinkedIn, Facebook, blogs, and RSS to manage your brand internally and externally in a way that will be noticed internally
* You’ll learn how to create and send an effective e-newsletter, beef up your profiles, join the right social networking groups, and use feeds to find relevant news in order to send a competitive report on a weekly basis to internal constituents.

MK-654

Search Engine Optimization (SEO) for Social Media Profiles

Course Description: Learn how to use the most important element in building or revamping a website for success to dramatically increase online visibility and attract the right candidates; get a clear guide to navigate SEO from the recruiting industry perspective.

MK-664

Search Engine Optimization (SEO) for Your Job Postings

Course Description: Learn how to use the most important element in building or revamping a website for success to dramatically increase online visibility and attract the right candidates; get a clear guide to navigate SEO from the recruiting industry perspective.

MK-674

Search Engine Marketing/Advertising (SEM, SEA), Pay-per-Click (PPC), Social/Contextual Ads

Course Description: Get your career site and job postings noticed and use Pay-per-Click on major search engines to attract the right talent; pay the lowest price per click and adjust campaigns based on real-time click data; understand metrics and analytics, and apply tips and techniques or titles, body

MK-843

Compliance in Sourcing and Social Media

Course Description: Track exactly what is necessary when sourcing passive candidates online to comply with OFCCP guidelines, prevent cases of mistaken identity when doing, “unofficial” background checks using social media and store sourced data appropriately.