Course Catalog

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Diploma in Sourcing & Recruiting

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ES-140

Interpreting Resumes: Reading Between the Lines

Course Description: Learn the basics of visualizing keyword maps and how to create a Wordmap from a set of relevant resumes and job descriptions. Apply elements of speed reading to your sourcing and recruiting practice. Create keyword maps and be able to use word clouds. Obtain clarity on what is really important within sample resumes.

ES-160

Managing The Sourcing Desk: Sourcing Roadmap

Course Description: From knowing the key-term definitions to finding your competitors’ jobs, follow a 12-step framework for sourcing to empower recruiters to go from the lowest-hanging fruit to the most challenging "purple squirrel"; capture rich resource niche sites and other important online resources.

ES-180

Keyword Selection

Course Description: What you can learn from a resume, reading between the lines, how to find “others like it”, choosing the right search keywords, expanding your search term. Know how to identify the search terms and keywords that will maximize effort.

ES-200

How Search Engines Work

Course Description: Learn everything from understanding the differences among search engines to mastering the universal field search commands common to all major engines.

SE-221

Capitalize Your Resources: Mastering Search Inside your own ATS

Course Description: Specifically targeted to the Art of Search inside of your own Applicant Tracking System, this module includes areas such as: Boolean search commands/operators (how to use & where to use) that work specifically inside of most ATS systems. Building your search in the proper order (is it right to left? does it matter where you put the OR/AND commands? etc.)

SE-231

Global Search Engine Commands and Syntax

Course Description: Learn everything from understanding the differences among search engines to mastering the universal field search commands common to all major engines. Be able to apply logical disjunctions, parenthesis, quotations, wildcard, Boolean syntax, and search commands like site: intitle: inurl: and filetype:

CM-246

Working With Clients: The Requisition Intake Meeting

Course Description: Position your recruiters as authorities, able to show immediate value to hiring managers by coming to the intake meeting prepared and with critical information to assist in generating the recruiting plan.

AO-255

Managing Information Overload

Course Description: Learn how to effectively track and refine your activity to optimize time management and bottom-line outcomes. Master the fundamentals of evaluating sources of information; manage Outlook and other email programs to increase productivity.

IC-302

Effective Emails to Passive Candidates

Course Description: Apply templates that reach passive prospects and garner up to 80 percent response rates without artifice; leverage tactical advice on delivery timing, cadence and sequence combinations that maintain interest until you can fully engage someone

IC-312

Passive Candidate Outreach via Social Media Channels

Course Description: Learn how the major social networks vary, from a recruiting engagement perspective, including the five best ways to search each network (within and externally) for passive talent in almost any niche, plus geographic, keyword, title, location, industry, company and group searches.

IC-322

Persuasive Communication Styles

Course Description: How to quickly build rapport by phone or in person through the four primary and secondary styles, to instantly build rapport with whomever you speak by phone or in person.

IC-332

Passive Candidate Cold Calling Techniques

Course Description: Learn time-tested, completely intuitive, 100 percent ethical persuasive communication techniques to remove skepticism from cold calls; employ the five main stages of a successful cold call.

SE-343

LinkedIn: Advanced Searching

Course Description: Break through built-in LinkedIn barriers, grow your network exponentially in a few minutes, exceed the 100 results-per-search limit on free accounts, and find home or work contact information.

SE-351

People Lookups

Course Description: Learn to utilize a variety of different approaches to identifying contact details for prospects including online white pages for telephone numbers, email lookups and verification, and social network memberships.

MK-363

LinkedIn: Advanced Networking and Branding

Course Description: Expanding your LinkedIn participation beyond searching to be an effective recruitment marketing platform, optimizing your profile to relevant prospects who are engaged for the right reasons; getting recommended, established and trusted.

CM-386

Working With Clients: Turning Difficult Hiring Managers into Raving Fans

Course Description: Best practices for managing the “presearch” intake call or meeting so you set, meet and exceed expectations every time, reading between the lines and becoming the expert who gives the hiring manager advice and feedback.

CM-396

Working with Clients: Building Lasting Partnerships With Hiring Managers

Course Description: Best practices for managing the “pre-search” intake call or meeting so you set, meet and exceed expectations every time, reading between the lines and becoming the expert who gives the hiring manager advice and feedback.

MK-424

Designing Compelling Job Postings

Course Description: Get your message to wireless users, including opt-in lists, and leverage skills ranging from mobile short-code setup to strategies for repurposing content to creating mobile-friendly website campaign landing pages. Increase persuasiveness and conversion quality of recruitment ad by over 30%.

SE-461

Specialized Google Commands

Course Description: Master special commands, syntax, tools, methods and products from Google

AO-485

Building Custom Search Engines

Course Description: Create custom-saved search shortcuts that prompt for keywords so you don't have to memorize Boolean and other syntax; be more productive with the Favorites and other toolbars, automated search engine alerts and custom Google search engines.

AO-525

Automating through RSS Feeds and Alerts

Course Description: With billions of pages and over one-hundred million bloggers, almost anything you need to know around industry trends, hot (and not) products, projects and people, and other insider buzz can be found in the blogosphere. Learn how to tap the talent across your organization to create a powerful employer brand through blogging that attracts top passive talent without compromising integrity nor overtaxing them or your recruiting team.

MK-604

Developing Online Talent Communities

Course Description: Building custom talent communities, leveraging existing online talent communities on LinkedIn, Facebook and other destinations.

MK-664

Search Engine Optimization (SEO) for Your Job Postings

Course Description: Learn how to use the most important element in building or revamping a website for success to dramatically increase online visibility and attract the right candidates; get a clear guide to navigate SEO from the recruiting industry perspective.

MK-674

Search Engine Marketing/Advertising (SEM, SEA), Pay-per-Click (PPC), Social/Contextual Ads

Course Description: Get your career site and job postings noticed and use Pay-per-Click on major search engines to attract the right talent; pay the lowest price per click and adjust campaigns based on real-time click data; understand metrics and analytics, and apply tips and techniques or titles, body

SE-691

Natural Language

Course Description: Apply the most advanced search techniques available to work on any database

SE-701

Deep Web

Course Description: Apply creative search string theories that uncover crucial sourcing data lying deep in the Web and that standard methods never find, including associations, conferences, user groups, discussion lists/listservs, mailing list archives and more.

SE-731

Peer Regression Search

Course Description: Apply the most advanced search techniques available to work on any database, search engine, social network or job board and to identify hidden talent by looking for natural phrases that reveal them hiding in plain sight, in totally unexpected and unusual locations.