Course Catalog

Full Course Catalog

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ES-101

Introduction to Sourcing and Recruiting: Part 1 Strategy

Course Description: This course is for people with little to no experience in sourcing and recruiting. It serves as a survey or introduction to the discipline. Learn the basics to get your career started. Gain an overall understanding of the functions, behaviors, economics, history, and roles our industry plays in addressing talent supply and demand. Recruitment is a vast topic defined in a variety of sometimes conflicting ways. This course defines recruitment in its most fundamental way: “to replenish, maintain, or increase the talent ranks of an organization.” This definition is core to all aspects of the recruitment function, regardless of focus or specialization.

ES-102

Introduction to Sourcing and Recruiting: Part 2 Tactics

Course Description: This course is for people with little to no experience in sourcing and recruiting. It serves as a survey or introduction to the discipline. Learn the basics to get your career started. Gain an overall understanding of the functions, behaviors, economics, history, and roles our industry plays in addressing talent supply and demand. Recruitment is a vast topic defined in a variety of sometimes conflicting ways. This course defines recruitment in its most fundamental way: “to replenish, maintain, or increase the talent ranks of an organization.” This definition is core to all aspects of the recruitment function, regardless of focus or specialization.

ES-110

The Recruiting Process Start to Finish: Embedding Sourcing in the Recruitment Function

Course Description: Effectively travel the staffing and hiring process following a unique roadmap and flowchart, ensuring that everyone involved understands your process, that your team employs essential preparation before beginning a search, and makes effective offers and pre-empts counteroffers.

SE-121

Capitalize Your Resources: Searching Modern Databases and Job Boards

Course Description: Learn how to apply the Art of Search to paid Resume Databases to which you are already subscribed. Apply search techniques like keyword selection, natural language and phrase searches that work specifically inside of homogenous resume databases such as Monster, CareerBuilder, Dice, Beyond.com etc. Learn how to manipulate drop down fields and alternative search criteria to find talent that is not being found by your current search methods.

MK-133

Social Networking Fundamentals

Course Description: Lean how the major social networks vary from a recruiting perspective including the five best ways to search each network (LinkedIn, Facebook, Twitter, Wink, Viadeo, Xing, etc.) for passive talent in almost any niche, plus geographic, keyword, title, location, industry, company, and group searches. Tips on how to contact those in your search results and who to friend/follow and why. Creative, powerful ways to dramatically grow your network in just a few minutes and attract the right people.

ES-140

Interpreting Resumes: Reading Between the Lines

Course Description: Learn the basics of visualizing keyword maps and how to create a Wordmap from a set of relevant resumes and job descriptions. Apply elements of speed reading to your sourcing and recruiting practice. Create keyword maps and be able to use word clouds. Obtain clarity on what is really important within sample resumes.

ES-150

Managing The Recruiting Desk: Recruiting Roadmap

Course Description: From knowing the key-term definitions to finding your competitors’ jobs, follow a 12-step framework for sourcing to empower recruiters to go from the lowest-hanging fruit to the most challenging; capture rich resource niche sites and other important online resources.

ES-160

Managing The Sourcing Desk: Sourcing Roadmap

Course Description: From knowing the key-term definitions to finding your competitors’ jobs, follow a 12-step framework for sourcing to empower recruiters to go from the lowest-hanging fruit to the most challenging "purple squirrel"; capture rich resource niche sites and other important online resources.

ES-170

Managing Your Desk: Recruitment Roadmap for Agencies and RPO

Course Description: This is a customized version of “Managing Your Sourcing Desk” specialized for RPOs, search firms, and staffing agencies. Effectively travel the staffing process following a unique roadmap and flowchart, ensuring that everyone involved understands your process, that your team employs essential preparation before beginning a search, makes effective offers, and pre-empts counteroffers.

ES-180

Keyword Selection

Course Description: What you can learn from a resume, reading between the lines, how to find “others like it”, choosing the right search keywords, expanding your search term. Know how to identify the search terms and keywords that will maximize effort.

ES-190

Screening, Interviewing, and Reference Checking

Course Description: Learn what to say and what to ask when having initial conversations with prospects that may become candidates. Ask the right questions, avoid the wrong ones, practice behavioral interviewing techniques, and leverage the potential of assessments, referrals, and background checks.

ES-200

How Search Engines Work

Course Description: Learn everything from understanding the differences among search engines to mastering the universal field search commands common to all major engines.

ES-210

Diversity: Fundamentals

Course Description: Beyond sourcing, this course looks at other important aspects to successfully recruit diverse candidates. Answering such questions as, what is it like to be a diversity person in corporate America and what do diversity candidates want and expect in corporate America.

SE-221

Capitalize Your Resources: Mastering Search Inside your own ATS

Course Description: Specifically targeted to the Art of Search inside of your own Applicant Tracking System, this module includes areas such as: Boolean search commands/operators (how to use & where to use) that work specifically inside of most ATS systems. Building your search in the proper order (is it right to left? does it matter where you put the OR/AND commands? etc.)

SE-231

Global Search Engine Commands and Syntax

Course Description: Learn everything from understanding the differences among search engines to mastering the universal field search commands common to all major engines. Be able to apply logical disjunctions, parenthesis, quotations, wildcard, Boolean syntax, and search commands like site: intitle: inurl: and filetype:

CM-246

Working With Clients: The Requisition Intake Meeting

Course Description: Position your recruiters as authorities, able to show immediate value to hiring managers by coming to the intake meeting prepared and with critical information to assist in generating the recruiting plan.

AO-255

Managing Information Overload

Course Description: Learn how to effectively track and refine your activity to optimize time management and bottom-line outcomes. Master the fundamentals of evaluating sources of information; manage Outlook and other email programs to increase productivity.

CM-266

Packaging Candidates

Course Description: Learn to track, organize, and present candidates even when an ATS or CRM is not available. Simple methods to package your candidates in a manner that sets them above others presented so you become the sourcer or recruiter of choice.

IC-302

Effective Emails to Passive Candidates

Course Description: Apply templates that reach passive prospects and garner up to 80 percent response rates without artifice; leverage tactical advice on delivery timing, cadence and sequence combinations that maintain interest until you can fully engage someone

IC-312

Passive Candidate Outreach via Social Media Channels

Course Description: Learn how the major social networks vary, from a recruiting engagement perspective, including the five best ways to search each network (within and externally) for passive talent in almost any niche, plus geographic, keyword, title, location, industry, company and group searches.

IC-322

Persuasive Communication Styles

Course Description: How to quickly build rapport by phone or in person through the four primary and secondary styles, to instantly build rapport with whomever you speak by phone or in person.

IC-332

Passive Candidate Cold Calling Techniques

Course Description: Learn time-tested, completely intuitive, 100 percent ethical persuasive communication techniques to remove skepticism from cold calls; employ the five main stages of a successful cold call.

SE-343

LinkedIn: Advanced Searching

Course Description: Break through built-in LinkedIn barriers, grow your network exponentially in a few minutes, exceed the 100 results-per-search limit on free accounts, and find home or work contact information.

SE-351

People Lookups

Course Description: Learn to utilize a variety of different approaches to identifying contact details for prospects including online white pages for telephone numbers, email lookups and verification, and social network memberships.

MK-363

LinkedIn: Advanced Networking and Branding

Course Description: Expanding your LinkedIn participation beyond searching to be an effective recruitment marketing platform, optimizing your profile to relevant prospects who are engaged for the right reasons; getting recommended, established and trusted.

MK-374

Attracting Candidates Via Blogging and Blog Marketing

Course Description: Learn to attract candidates via blogs and blogging and attract top passive talent. Tap into the talent within your organization to create a powerful employer brand through blogging, while using free sources of relevant content and functionality, and promoting job postings from your own ATS.

CM-386

Working With Clients: Turning Difficult Hiring Managers into Raving Fans

Course Description: Best practices for managing the “presearch” intake call or meeting so you set, meet and exceed expectations every time, reading between the lines and becoming the expert who gives the hiring manager advice and feedback.

CM-396

Working with Clients: Building Lasting Partnerships With Hiring Managers

Course Description: Best practices for managing the “pre-search” intake call or meeting so you set, meet and exceed expectations every time, reading between the lines and becoming the expert who gives the hiring manager advice and feedback.

DI-407

Diversity: Veteran and Military Sourcing Techniques

Course Description: Identifying talent transitioning out of the military and/or armed forces

DI-417

Diversity: International Recruitment Fundamentals

Course Description: Assess your current global staffing structure, develop recruiting strategies for each world region, avoid cross-cultural sensitivity snafus and learn how local customs and idiosyncrasies greatly impact your strategy.

MK-424

Designing Compelling Job Postings

Course Description: Get your message to wireless users, including opt-in lists, and leverage skills ranging from mobile short-code setup to strategies for repurposing content to creating mobile-friendly website campaign landing pages. Increase persuasiveness and conversion quality of recruitment ad by over 30%.

MK-433

Social Media Strategies for Employment Branding and Social/Contextual Marketing

Course Description: Get strategic and practical advice on how to build branding and improve the overall perception of your organization as an employer among your target talent pools. Learn how to begin establishing a presence and branding on Twitter, Facebook and LinkedIn and maximize your employment brand's visibility.

IC-442

Outreach via Mobile and SMS

Course Description: Initiating contact with passive talent utilizing mobile devices and SMS

SE-461

Specialized Google Commands

Course Description: Master special commands, syntax, tools, methods and products from Google

SE-471

Specialty Search Engines

Course Description: Using advanced field search syntax, you will uncover little-known special commands and syntax for each of the major search engines, plus commands unique to Bing, Exalead, Blekko, Gigablast and others.

AO-485

Building Custom Search Engines

Course Description: Create custom-saved search shortcuts that prompt for keywords so you don't have to memorize Boolean and other syntax; be more productive with the Favorites and other toolbars, automated search engine alerts and custom Google search engines.

SE-491

Twitter: Advanced Search

Course Description: Having a Twitter account is not necessary to benefit from this course. Apply Twitter specific syntax to search methods and techniques. Search content within Twitter and from external sources for name generation and competitive intelligence. Through Twitter you can reveal the names of people at companies, the tools they work with, learn about industry trends, find attendees at conferences and connect with people otherwise unreachable. Includes a guide to advanced search operators for recruiting with secret commands we have discovered. Build a list of people to
follow, get recommendations on free Twitter applications best for recruiters. Understand how to leverage groups and multiple‐account management.

SE-501

Facebook: Advanced Search

Course Description: Facebook was not built with search in mind but in this course you will learn how to get around the built in obstacles and be able to conduct skill based searches for prospects. Search content within Facebook and from external sources for name generation and competitive intelligence. Connect with people otherwise unreachable. Includes a guide to search tools for recruiters.

DI-517

Diversity: International Sourcing

Course Description: Learn to think like your target audience to best employ recruitment efforts, including understanding the keywords that identify candidates as diverse or international, and generate diverse leads from career sites and major job boards; from affinity groups, associations, organizations and communities; and by applying appropriate keywords used in natural language queries.

AO-525

Automating through RSS Feeds and Alerts

Course Description: With billions of pages and over one-hundred million bloggers, almost anything you need to know around industry trends, hot (and not) products, projects and people, and other insider buzz can be found in the blogosphere. Learn how to tap the talent across your organization to create a powerful employer brand through blogging that attracts top passive talent without compromising integrity nor overtaxing them or your recruiting team.

MK-604

Developing Online Talent Communities

Course Description: Building custom talent communities, leveraging existing online talent communities on LinkedIn, Facebook and other destinations.

MK-614

Facebook: Advanced Recruitment Marketing

Course Description: Leverage all of the pipeline-boosting, networking, branding and job-and event-posting opportunities across Facebook discussion groups, networks and company pages; use free third-party Facebook applications to add value and tightly target social advertising.

MK-624

Twitter: Advanced Recruitment Marketing

Course Description: Learn free methods to take advantage of the hottest Web 2.0 tool, from how to set up an optimized account/profile to pushing tweets to dozens of micro blogs and social networks from one place, useful metrics, brand tracking, and more.

MK-634

Job Posting: Global Best Practices and Actionable Metrics

Course Description: Learn to apply metrics that matter to get the desired posting results in each channel. Maximize job board relationships, cut costs, optimize the international job posting process and address cultural issues.

MK-644

Branding HR Within Your Organization

Course Description: Geared to leaders of the talent function, VPs of HR and staffing directors, this session will show you how to market yourselves internally. You’ll get strategic and practical advice from a leading B2B marketing consultant to HR/recruiting-related companies and employers, as well as from JobMachine/Arbita ACES’s own chief cybersleuth.
KEY TAKEAWAYS:
* Learn how to market yourself internally as well as build a brand for your department across your organization
* We’ll teach how to use LinkedIn, Facebook, blogs, and RSS to manage your brand internally and externally in a way that will be noticed internally
* You’ll learn how to create and send an effective e-newsletter, beef up your profiles, join the right social networking groups, and use feeds to find relevant news in order to send a competitive report on a weekly basis to internal constituents.

MK-654

Search Engine Optimization (SEO) for Social Media Profiles

Course Description: Learn how to use the most important element in building or revamping a website for success to dramatically increase online visibility and attract the right candidates; get a clear guide to navigate SEO from the recruiting industry perspective.

MK-664

Search Engine Optimization (SEO) for Your Job Postings

Course Description: Learn how to use the most important element in building or revamping a website for success to dramatically increase online visibility and attract the right candidates; get a clear guide to navigate SEO from the recruiting industry perspective.

MK-674

Search Engine Marketing/Advertising (SEM, SEA), Pay-per-Click (PPC), Social/Contextual Ads

Course Description: Get your career site and job postings noticed and use Pay-per-Click on major search engines to attract the right talent; pay the lowest price per click and adjust campaigns based on real-time click data; understand metrics and analytics, and apply tips and techniques or titles, body

AO-685

Productivity and Time Management Tools, Monitoring, Filtering, Dashboards

Course Description: Organize all of your active job requisitions to optimize your workday performance, using everything from folders, favorites and saved searches.

SE-691

Natural Language

Course Description: Apply the most advanced search techniques available to work on any database

SE-701

Deep Web

Course Description: Apply creative search string theories that uncover crucial sourcing data lying deep in the Web and that standard methods never find, including associations, conferences, user groups, discussion lists/listservs, mailing list archives and more.

SE-711

Reference and Referral Sourcing

Course Description: Finding and asking for references and referrals as a sourcing technique

SE-721

Searching and Sourcing From Blogs

Course Description: Search blogs for name generation and competitive intelligence, not just resumes. Learn what bloggers do, companies and tools they like and work with, and industry trends. Almost anything you need to know around industry trends, hot (and not) products, projects and people, and other insider buzz can be found in the blogosphere.

SE-731

Peer Regression Search

Course Description: Apply the most advanced search techniques available to work on any database, search engine, social network or job board and to identify hidden talent by looking for natural phrases that reveal them hiding in plain sight, in totally unexpected and unusual locations.

SE-741

Sourcing for Competitive Recruitment Intelligence

Course Description: Gather information, convert it into actionable intelligence and use it to make recommendations to business leaders, gaining the edge through competitive intelligence as an ethical and legal business practice.

IC-752

Telephone Sourcing

Course Description: Cleanly and professionally call into companies to extract the information you need about your target candidates without leaving any evidence or causing any damage; generate instant rapport and trust with those you speak with.

DI-767

Diversity: Advanced Sourcing

Course Description: Think like your target audience to best employ recruitment efforts, including understanding the keywords that identify candidates as diverse or international, and generate diverse leads from career sites and major job boards; from affinity groups, associations, reorganizations and communities; and by applying appropriate keywords used in natural language queries.

AO-775

Sourcing Automation Tools, Toolbars, Bookmarks, Macros, Scripts

Course Description: Through sourcing tools and automation, you can leverage productivity tools that are wholly independent of you ATS. From resume database spidering, to searching hundreds of paid and free resume databases simultaneously; to auto-ranking the results and exporting any or all desired subsets to your ATS or to launch a pre-set email campaign.

LE-808

Conducting an Internal Sourcing and Recruitment SWOT Analysis

Course Description: Apply the basic ground rules for creating a practical SWOT (strengths, weaknesses, opportunities and threats) analysis of your recruiting process to develop suggestions for development strategies.

LE-818

Executing a 360-Degree Recruitment and Sourcing Diagnostic

Course Description: Evaluate your recruitment organization- from job creation and requisition approval, to hiring and on boarding-to identify bottlenecks, opportunities for improvement and strategic advantages to maximize. Evaluate team size and structure, third-party support, sources of hire, candidate selection, employment brand visibility, and hiring and on boarding.

LE-828

Extreme Optimization of Sourcing Effectiveness - Part 1

Course Description: With today’s turbulent talent marketplace constraints, effectiveness only delivers average results. The extreme optimization of existing recruitment teams is required in order to establish talent identification practices that yield a virtuous cycle of sustainable competitive advantages. This advanced module shows leaders how to conduct an ingenious and innovative diagnostic to identify their team’s development path and ways for them to improve how they work together. Learn how to easily compare the productivity and efficacy of sourcers to that of recruiters and be able to compare performance between them regardless of their diverse roles, experience level, and industry specialties. After this session you will be fully prepared to accurately pinpoint bottlenecks, opportunities for gaining efficiency or reducing waste, and strategic advantages your team can gain immediately.

LE-828

Extreme Optimization of Sourcing Effectiveness - Part 2

Course Description: With today’s turbulent talent marketplace constraints, effectiveness only delivers average results. The extreme optimization of existing recruitment teams is required in order to establish talent identification practices that yield a virtuous cycle of sustainable competitive advantages. This advanced module shows leaders how to conduct an ingenious and innovative diagnostic to identify their team’s development path and ways for them to improve how they work together. Learn how to easily compare the productivity and efficacy of sourcers to that of recruiters and be able to compare performance between them regardless of their diverse roles, experience level, and industry specialties. After this session you will be fully prepared to accurately pinpoint bottlenecks, opportunities for gaining efficiency or reducing waste, and strategic advantages your team can gain immediately.

LE-838

Making the Build or Buy Decision, Selecting Sourcing Technology, Vendors, Suppliers or Services

Course Description: Apply the right tools to evaluate the advantages and challenges to outsourcing your research efforts on the one hand, and building your sourcing team internally on the other; effectively estimate cost and time savings and productivity increases, and avoid mishaps such as sourcing directly from a sensitive client or customer.

MK-843

Compliance in Sourcing and Social Media

Course Description: Track exactly what is necessary when sourcing passive candidates online to comply with OFCCP guidelines, prevent cases of mistaken identity when doing, “unofficial” background checks using social media and store sourced data appropriately.

LE-858

Just-in-time Sourcing and Pipeline Management

Course Description: Gain competitive advantages through building an internal sourcing function to identify talent where competitors fear to go! Sourcing can be very confusing due to its fast pace and an overabundance of hype. As a result many successful recruiting leaders are uncomfortable about where and how to start building a sourcing function. After advising and working with over 200 sourcing teams we have developed a blueprint for building successful sourcing teams that will increase you confidence in developing a sourcing function.

LE-868

Actionable Sourcing Metrics and Organizational Models

Course Description: Leverage metrics and methods to gauge the sourcing success not only of your recruiters but also of the sources, vendors and tools your organization uses to find talent; effectively support your recruiters through the appropriate choice of centralized sourcing teams, field-centric or geographic models or one of the various hybrid models.

LE-878

Blueprint for Embedding Sourcing Into Existing Recruiting Teams

Course Description: Recruiters often feel they lack the time it takes to conduct proactive candidate sourcing. Embed select sourcing initiatives into your existing recruitment programs to generate the time your recruiters need so they can focus on identifying prospects for critical hires.

LE-888

Finding, Selecting, Hiring, and Managing Sourcers

Course Description: Manage a world-class sourcing team by knowing how sourcers differ from recruiters, what motivates sources and turns them off, and what to look for and avoid when hiring sourcers.

LE-898

Working Remotely and Managing Virtual Teams

Course Description: Evaluate yourself and your teams for effective remote working, learn the pros, cons and major factors for success from the best configurations for home offices, to leveraging productivity and performance metrics, to creating a “sense of place”.

CM-956

Client Prospect Sourcing

Course Description: Learn to use the same no-cost online methods used to find candidates and easily adapt for use in finding growing companies and hiring decision-makers with open reqs. Find growing companies by niche, size, location and industry. Get insider details including relevant job titles, key names at lower levels in the organization, internal promotions/moves, etc.